Vision, Mission, Targets and Strategies
- Vision
An ethical Egyptian environment that motivates people to develop and strengthen their culture through arts, enlightenment & creativity.
Mission Statement
Place culture on top of the priorities in order to achieve the major national goals of Egyptians.
Targets
1. Preserving the Egyptian and Arabic identity
2. Replacing the inherited negative ideas by innovative ones
3. Setting new measures to spread awareness and enhance thinking by supporting arts & creativity
4. Changing the Egyptian society’s cultural image, focusing on new generations to integrate culture, creativity and ambition in their personalities.
5. Regaining Egypt’s position as a pioneer of Arab and African countries capable to compete with powerful nations on fair and ethical terms.
Strategies
- - Setting ambitious plans, based on diversified arts and cultural services.
- - Applying equal measures and conditions in dealing with artists of the same field
- - Treating all visitors equally regardless of their status: social, official, economic…etc.
- - Encouraging young and new talents by offering them opportunities to perform or present their works
- - Support intercultural exchanges and cooperation to widen the scope of cultural resources
- - Trying to offer lots of activities for free and keep prices as low as possible for the rest
- - Respect people’s wishes, opinions and criticisms, and taking them into consideration for future planning
- - Involve Sakia friends and volunteers in various projects and missions starting from simple tasks such as controlling gates
- - Maximize hours of operation (7 days a week, 17 hours a day, all year round), utilizing all halls and stages
- - Applying the latest technologies and administrative methods, as well as humane measures
- - Unique marketing approach that enhances sponsorship spirit rather than the ‘give & take’ spirit of advertising
- - Taking a social responsibility by creating & conveying awareness messages and campaigns for the society
